Careers

Parul University is seeking a curious and analytical Research Analyst to join our Digital Marketing team. You will play a crucial role in gathering, analyzing, and interpreting data to inform strategic decision-making.

Responsibilities:

• Conduct research on student demographics, education trends, and competitor activity in key target markets.
• Identify and analyze relevant data sources, including market research reports, government data, and industry publications.
• Utilize data analysis tools and techniques to extract insights from market research data and campaign performance metrics.
• Develop and maintain comprehensive reports and presentations to effectively communicate research findings and recommendations to stakeholders.
• Track key performance indicators (KPIs) for admission initiatives and measure campaign effectiveness.
• Support the development of data-driven strategies for optimizing marketing campaigns and improving website user experience for students.
• Stay up-to-date on the latest research methodologies and data analysis tools relevant to education marketing.
• Collaborate with the Digital Marketing Executive, Web Manager, and other team members to ensure research findings are integrated into marketing and website optimization efforts.

Qualifications:

• Bachelor's degree Marketing, Business Administration, or a related field (preferred).
• Minimum 2-3 years of experience in research analysis, preferably in an educational or marketing context.
• Strong analytical skills with proficiency in data analysis tools (e.g., Excel, Google Analytics, AI Models).
• Excellent research skills with the ability to identify and access relevant data sources.
• Strong communication and presentation skills to effectively communicate complex research findings to a non-technical audience.
• Attention to detail and accuracy in data collection and analysis.
• Ability to work independently and manage multiple tasks simultaneously.
• Strong problem-solving skills and the ability to identify trends and patterns in data.
• Familiarity with admission trends and challenges a plus.

Benefits:

• Competitive salary as per the industry standards.
• Opportunity to work in a fast-paced and dynamic environment.
• Play a key role in developing data-driven strategies for attracting students to Parul University.
• Gain valuable experience in market research and data analysis within the education sector.

Parul University is seeking a highly motivated and experienced Senior PPC Executive to join our Digital Marketing team. You will be responsible for developing, managing, and optimizing paid search & display advertising campaigns (Google Ads, Bing Ads, etc.) to drive qualified leads for our admissions.

Responsibilities:

• Conduct in-depth keyword research using relevant tools and competitor analysis to identify high-volume, low-competition search terms for student inquiries.
• Develop and implement comprehensive PPC campaign strategies targeting interested audiences based on program offerings, demographics, and geographic location.
• Set up, manage, and optimize PPC campaigns across various platforms (Google Ads, Bing Ads, Meta Ads, Quora Ads, etc.) to achieve maximum reach and conversions.
• Manage campaign budgets effectively, allocating resources strategically across different channels and campaigns.
• Write compelling ad copy (headlines, descriptions) that resonates with prospective students and encourages clicks.
• Monitor campaign performance metrics (impressions, clicks, conversions, cost-per- acquisition (CPA)) and generate detailed reports for analysis.
• Continuously optimize campaigns based on data insights, A/B testing different ad variations, landing pages, and targeting strategies to improve performance.
• Stay up-to-date on the latest PPC trends, best practices, and platform updates.
• Identify new advertising opportunities and platforms that could be beneficial for reach and conversions.
• Collaborate with the Digital Marketing Executive, Web Manager, and Copywriter to ensure PPC campaigns align with overall marketing goals and website optimization.

Qualifications:

• Bachelor's degree in Marketing, Advertising, or a related field (preferred).
• Minimum 3-5 years of experience in paid advertising (PPC) management.
• Proven track record of successfully managing and optimizing PPC campaigns for interested audiences.
• In-depth knowledge of Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, etc. platforms, including campaign structure, bidding strategies, targeting options, and ad extensions.
• Strong understanding of keyword research, competitor analysis, and conversion optimization techniques.
• Excellent analytical skills with the ability to interpret complex campaign data and identify improvement opportunities.
• Excellent communication and presentation skills to convey insights and recommendations to stakeholders.
• Experience with conversion tracking and analytics tools (e.g., Google Analytics) a plus.

Benefits:

• Competitive salary as per the industry standards.
• Opportunity to work in a fast-paced and dynamic environment.
• Be part of a growing and innovative education institution.
• Make a significant impact on attracting qualified students through effective PPC campaigns.

Parul University is seeking a creative and talented Creative Designer to join our team. You will be responsible for developing visually appealing and culturally relevant graphics, banners, and other creative assets that support our activities.

Responsibilities:

• Design engaging and visually appealing graphics, banners, and other elements for use in digital advertising campaigns (PPC, social media) targeting prospective students.
• Develop social media post templates and other visual content that aligns with the brand identity and resonates with interested audiences.
• Collaborate with the Copywriter to ensure a consistent brand voice and visual communication across all digital marketing channels.
• Create infographics, and other visual content to support marketing initiatives.
• Conduct research on design trends and cultural preferences for visual communication.
• Ensure all designs are visually appealing, culturally appropriate, and optimized for different digital platforms (web, social media, mobile).
• Maintain a high level of quality and consistency in all design work.
• Stay up-to-date on the latest design trends and software (e.g., Adobe Photoshop, Illustrator, XD, Figma, etc.).
• Ability to work independently and meet deadlines effectively.

Qualifications:

• Bachelor's degree in Graphic Design, Multimedia Design, or a related field (preferred).
• Minimum 2-3 years of experience as a graphic designer or in a similar visual design role.
• Strong portfolio showcasing a diverse range of digital design work.
• Excellent understanding of design principles, color theory, and typography.
• Proficient in using design software (Adobe Photoshop, XD, Illustrator preferred).
• Experience with design for social media platforms a plus.
• Ability to take direction and work collaboratively with other team members.
• Strong communication and interpersonal skills.
• Familiarity with basic animation or video editing skills a plus.
• Cultural awareness and sensitivity to audiences a plus.

Benefits:

• Competitive salary as per the industry standards.
• Opportunity to work in a fast-paced and dynamic environment.
• Be part of a growing and innovative education institution.
• Make a positive impact by creating engaging visuals that attract interested students.

Parul University is seeking a motivated and detail-oriented Junior PPC Executive to join our in-house Digital Marketing team. You will assist the Senior PPC Executive with managing and optimizing paid search & display advertising campaigns to support our admission efforts.

Responsibilities:

• Conduct keyword research and compile data to support the development and optimization of PPC campaigns.
• Assist with setting up and managing PPC campaigns across different platforms (Google Ads, Meta Ads, LinkedIn Ads, Quora Ads, Bing Ads, etc.).
• Monitor campaign performance metrics, identify areas for improvement, and prepare basic reports for the Senior PPC Executive.
• Write and test different ad copy variations to improve click-through rates (CTRs).
• Conduct research on competitor PPC strategies and identify best practices to tap interested audience.
• Stay up-to-date on the latest PPC trends and platform updates.
• Assist with managing PPC campaign budgets and ensuring adherence to allocated resources.
• Collaborate with the Senior PPC Executive and other team members to ensure smooth campaign execution.

Qualifications:

• Bachelor's degree in Marketing, Advertising, or a related field (preferred).
• 1-2 years of experience in paid advertising (PPC) or a related field.
• Strong understanding of basic PPC concepts, including keyword research, campaign structure, and ad copywriting.
• Familiarity with Google Ads, Meta Ads, Quora Ads, and Bing Ads platform a plus.
• Excellent analytical and organizational skills.
• Strong attention to detail and accuracy.
• Ability to work independently and learn new things quickly.
• Excellent communication and interpersonal skills.

Benefits:

• Competitive salary as per the industry standards.
• Opportunity to gain valuable experience in PPC management under the guidance of a senior professional.
• Be part of a growing and innovative education institution.
• Learn and develop expertise in education marketing strategies.